Madeleine is a creative director and designer whose work lives at the intersection of design and wellness. She belives good design is good health, and the things we use and live with shape how we feel. She works with wellness, beauty, fashion and lifestyle brands, most often as a creative consultant on a specific project: a launch, a rebrand, a shoot, packaging, anything that needs a creative eye or guidance.

She considers the 'why' before she makes anything. Why does this exist? Why do you want it in the world? What sets it apart from everything sitting next to it? Once those have real answers, she brings her eye to the rest, shaping the direction until the brand lands where it needs to be.

Madeleine has spent the past decade building a practice across those disciplines, and she likes the messy early part of a project as much as the last round of details. She also writes Risette, a Substack about where design meets a conscious way of living.